What Does It Mean To Be An Influencer

Dispelling the myths of on-line influencer

I have made the lists of top Thought Leaders and Global Influencers and I question the validity of those claims. As blogger, author of over 500 magazine and journal articles, and two books I think I have as much a right to these titles as anyone, but frankly I think its all bullshit. Yes bullshit. A fresh, steaming, pile of bullshit.

I realize that many of you may be shocked by my bovine scatological description and despite your visceral reaction to me mentioning animal excrement I probably didn’t change your opinion on whether or not “influencer” is a legitimate appellation.

So let me support my assertions with facts:

1. Scarce few so-called influencers are in anyway considered in most major decisions. In fact, I read a recent study (I don’t remember where, but if it’s that important to you Google it to find the source) that found that we are most influenced by people we know PERSONALLY. Most of us aren’t swayed by the opinions of celebrities. I don’t know about you, but I don’t like Donald Trump MORE because Bruce Willis supports him, I like Bruce Willis LESS. So when I go to the polls the candidate and his or her position is what matters to me not celebrity endorsements. I guess in a way this reverse influence is influence, but companies seldom pay for people to hate their products.
2. Twitter, Facebook, Instagram, et el is not real world. Many of the publications that rank thought leaders and influencers…